The launch campaign for Maxdom, a TV- and Entertainment-on-demand platform strikes a very human note.
The TV part of the launch consisted of four different TVCs with many more episodes. This film was the first and the longest with 60 sec on air.

Top of the Week at Horizont.net 2011
Best Ads on TV 2011
Adforum.com 2011

The typeface MAXDOME 11 was especially created for the campaign with the famous type designer ->Luc de Groot

It was used on the website, press & poster ads and activations.

Let’s see more …